Case studies and practical lessons from real production work.
Case study / Portal Survivor
How Portal Survivor paired campaign data with a scalable creative system to increase production and keep finding new paid-campaign winners.
Client-reported: 2-3x creative output · multiple top campaign positions
Case study / Chef Knight
How a fast, music-synced trailer helped a wholesome incremental game explain its real loop clearly and stand out during an exceptional Steam launch.
Client-reported: 40K+ units in two weeks · #1 New & Trending for 48 hours
Case study / Tap Tap Goose
A full creative system helped Tap Tap Goose turn a catchy jingle into millions of views, stronger conversion, and lower install costs.
2M views, 90.3% likes, approximately 20K installs
Case study / Gamblers Table
How a clear 30-second structure helped an already-promising indie game present its real progression more effectively on Steam.
100K+ prototype players, nearly 2K Steam reviews
Case study / To The Trenches
A one-time trailer order became an ongoing partnership built around honest gameplay, careful production, and zero paid advertising.
Six projects, zero paid advertising
Case study / Heroes of Fortune
How prioritizing the game's clearest selling points helped a portrait screenshot redesign outperform the previous Google Play listing.
Client-reported lift: +14.6% first-time installers · +5.2% retained installers
Article / Static Creatives
Five static ad formats studios use to discover hooks, validate angles, and decide what is worth scaling into video.
Five formats for faster creative testing
Case study / CHAD: Galactic Mining Empire
How two short trailers turned mostly static game assets into distinct world-building and progression pitches for a pre-registration campaign.
Client-reported: nearly 10% CTR · close to 30K pre-registrations
Featured article / AdArcade
How fake intros create a fast, low-cost way to test misleading concepts while keeping real gameplay in every creative.
Written by Pedro Dinis, AdArcade Founder
Limited weekly production capacityTell us what you are launching, testing, or scaling. We’ll recommend the right creative scope and next available production slot.
