The modern player expects more than a single trailer before a game launches. They want a journey—a behind-the-scenes look into development, exciting teasers that leave them guessing, and sneak peeks that get them counting the days to release. At Quadral.io, we’ve worked with game developers who understand one thing: Building player hype is a campaign, not a moment.
In this blog, we’ll break down why sneak peeks, teasers, and BTS content matter, and how you can use them strategically to grow your game’s fanbase before launch.
The earlier you start building excitement, the more invested your potential players become. Every post, teaser, and behind-the-scenes look deepens their connection to your game—and in 2025’s crowded market, player engagement is everything.
Sneak peeks fuel speculation. They get players asking questions like, Who is this character? What’s this area? What’s the story behind that weapon?
Pro Tip: Frame sneak peeks like unlockable rewards. “You hit 5K followers? Here’s a new screenshot!”
A good teaser trailer doesn’t give away the game—it teases mood, tone, and mystery.
Teasers kickstart player theories and fan content, which amplify your reach. Think about the impact of Elden Ring's initial teaser—barely any info, but months of fan discussion.
Pro Tip: Tease a release date for your next reveal, keeping the hype cycle going.
Players love seeing how games are made. It builds trust, makes your game feel more authentic, and turns your audience into supporters, not just customers.
People root for people. When players see your passion, they get emotionally invested in the success of your game.
Pro Tip: Highlight community feedback in BTS videos—players love feeling like they’re part of the process.
When Indie Studio X came to Quadral.io, they had a brilliant game—but zero exposure. We crafted a six-month content plan, including:
Result? 35K wishlists before release, and a featured spot on Steam’s front page.
Effective teasers and BTS content don’t just build hype; they foster a community that’s eager to support your game for the long haul.
At Quadral.io, we help developers plan and execute multi-phase trailer campaigns, incorporating BTS, teasers, and influencer-ready assets that keep fans engaged from reveal to post-launch.
👉 Ready to level up your game’s marketing? Visit Quadral.io and let’s build your audience together!
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